Polish Your Business
BRANDING & BUSINESS DEVELOPMENT
for people who improve lives
"Many people are in business to improve lives, but don't have a BRANDING STRATEGY to show the value they provide. We combine branding with business development to help them improve more lives."
- Polish Mike™️
9 TIPS FOR BUSINESS OWNERS – COVID-19
What Is Your Branding Strategy?
Let us help you grow your business and improve more lives
WE HELP PEOPLE IMPROVE MORE LIVES
Our practice has been working with Mike since April 2013. He restructured and revolutionized our marketing and company image, helped manage medical integration process, and created systems and protocols for marketing and sales, patient education, and management of our clinic. […]
Mike is the only business consultant we have worked with on a long term basis. We feel very lucky to have met a person who is caring and excited about advising our office in all aspects of growth and quality of customer service. His input, evaluations, and presence on our team has been absolutely invaluable.
Dr. John Rosa & Dr. Rick Rosa
Dr. John DeMaio
Vaughan Dabbs, D.C., D.A.B.C.O.
Robinson Rowe, Esq.
Nicole Juntz, D.C.
Todd Johnsonbaugh, D.C.
Marc Mizzer, D.C.
Kan S. Lee, Ph.D
Miguel Mendes, C.P.T.
Marketing Consultant or a Business Consultant?
Before you hire marketing people, it may be best for you to hire a business strategy consulting agency, who will write strategic plans and execute on them to save you time and money on business development and on marketing.
How does it work?
An experienced strategic partner (the one who actually cares) will take care of both marketing improvements and overall business development, but not all business owners are aware of the value and comfort they can have when working with such companies. Many business owners underestimate the value of a strategy and pay a very high price for not having one or having one that hasn't been updated to the new market trends... They typically hire marketing companies who work independently and are not being managed and supervised properly. Strategic partners can evaluate, hire, and supervise marketing companies for you and make sure that they all work in sync with your company's mission, vision, and goals.
Small strategic changes can have a BIG impact.
There is a difference between companies who just focus on marketing, and a strategic partner who will make sure that your marketing agencies are working in alignment with your business plan. If you don't have a business plan or have one that doesn't serve you as a useful business development tool, strategic partners can also help you write a business plan that will be easy to use and will serve as a "GPS" for all your marketing, sales, staff training and other business development services.
There are many companies out there who seem to be the right fit and business owners get confused which one to choose. How do you know for sure which one is good? You don't. You need to trust somebody who will become your strategic partner and see how they do. We suggest you trust companies who don't ask you to sign up for long term contracts, but instead, offer value at a reasonable price and allow you to control how long you will work with them. A company that is confident in the value they deliver should be comfortable in a situation where not the long term contract is a magnet keeping you together, but the value they provide.
We suggest you hire strategic partners who truly care about you and your clients.
Do you have a written marketing strategy in your business plan?
We write easy to use strategic plans, team up with and supervise marketing companies for you, and offer comprehensive business development service to increase your revenue and protect your time.